Learnings From the Field

WHATEVER YOU DO, MIGRATE FROM THE EXPENSE SIDE OF THE EQUATION TO THE REVENUE SIDE!

In our line of work, we often guide clients through transactions culminating in joyous celebrations and resounding appreciation. However, the journey doesn't always proceed smoothly. Even the best transactions have setbacks. On occasion, one transaction may have several. 

Someone asked the other day how I got into M&A, and here's my story. I was working at a marketing agency in 1989 when our client, AT&T, wanted a sales agency to sell the advertising in the AT&T 800 Directory. The agency decided to pass on the opportunity, and I asked the owner of the agency I worked for if I could go after the business.

Richard joined Jason Cutter on the Authentic Persuasion Show podcast. Great conversation on how contact center owners can scale, optimize, and ultimately increase the enterprise's value. As a former call center owner, Richard tells his story on founding, growing, and ultimately exiting his center. Learn from his story and feel free to reach out to learn more.